You’re probably wondering why, as designers we’re thinking about copywriting. Well it’s obvious really. There’s not much point in us crafting beautiful, hardworking, responsive design if the copy lets it all down.
Ten or fifteen years ago, DM was king. It was the quickest, most cost-effective way to mass market to your customers and prospects. If something didn’t work, you could test a different approach to a small test cell before rolling out to your full list.