You still can’t beat direct mail
We wrote in an earlier blog that direct mail is back with a bang. Well, here’s some more proof demonstrated by one of our own mailings.
In January 2014, we produced our first ever mailing pack for Kuhn Rikon to accompany their stand at the Spring Fair International Show, held at the NEC in February 2014.
Kuhn Rikon is a Swiss manufacturer of a range of stylish homewares including dinnerware, cookware and cutlery. With over fifty years’ experience, they pride themselves on the superb craftsmanship and quality of their products.
The annual Spring Fair International is therefore the perfect showcase for their products. It brings together shop owners, wholesalers and leading stores from the retail industry to see the latest international trends in consumer goods.
Kuhn Rikon usually produced their own mailing pack in-house to support the exhibition stand. They also used to laboriously hand stuff the mailings into envelopes and pay full price for postage!
As this wasn’t proving cost effective, they decided to give the whole job to Samphire. We came up with a full C4 mailing pack which consisted of a clear polywrap outer, a new products brochure, price list brochure, four-page 20% OFF Winter Sale brochure with order form, plus a further 5% OFF incentive postcard.
The postcard needed the recipient’s email address to be added to qualify for the extra 5% off. This would encourage engagement and help to build the prospect’s database.
Response to the mailing was excellent and by going through a mailing house we were also able to make significant savings on postage for Kuhn Rikon. The client was delighted, with Edward Margetts, Managing Director, Kuhn Rikon UK saying that,
“Samphire have done a great job with this mailing. Not just in terms of the professional look and feel of the whole pack, but in their management of the project which realised substantial savings for our company in both time and money.”
In fact, Kuhn Rikon were so impressed that they gave us their next exhibition mailing. This one promotes their stand at the summer ‘exclusively HOUSEWARES 2014’ show to be held at the Business Design Centre in London in June 2014.