You still can’t beat direct mail
We wrote in an earlier blog that direct mail is back with a bang. Well, here’s some more proof demonstrated by one of our own mailings.
We wrote in an earlier blog that direct mail is back with a bang. Well, here’s some more proof demonstrated by one of our own mailings.
You’re probably wondering why, as designers we’re thinking about copywriting. Well it’s obvious really. There’s not much point in us crafting beautiful, hardworking, responsive design if the copy lets it all down.
Print. It’s one of those areas where tiny little errors can cause massive disruption, set schedules right back and cost large sums of money to put things right. Not to mention the stress!
Ten or fifteen years ago, DM was king. It was the quickest, most cost-effective way to mass market to your customers and prospects. If something didn’t work, you could test a different approach to a small test cell before rolling out to your full list.
Here’s how to make sure your next mailpack gets the right message to the right people and gets the right response….
As children, we were creative. We made things. Invented new games. Drew wild pictures. Imagined ourselves as different people having wonderful adventures. Our imaginations ran riot.